Internet Marketing for Local Businesses
Today’s small and medium business owners are faced with an enormous problem. They may be tops in their field, but lack the specific knowledge needed to develop an effective web campaign. Search results are dominated by large corporations and major chains, so many believe they simply can’t compete on an economical basis, or otherwise find it difficult to transition from traditional and legacy advertising mediums.
Before the Internet, staying connected meant advertising with phone directories, newspapers, TV, direct mail, telemarketing, print ads or just word of mouth. But traditional advertising mediums are loosing their effectiveness. When was the last time you actually used a phone directory? Newspaper circulation is declining rapidly, and TV advertising has fallen victim to DVRs and TiVo. Telemarketing has suffered from both the Do-Not-Call list as well as public opinion. Direct mail is only 1%-2% effective and print ads are suffering from ever-rising costs.
The Statistics are Astonishing. There are over 1 trillion web pages in the world, but 50% of small and medium sized business do not have a website. 78% of households have two or more computers and 82% of local searches result in an offline action, such as a sale. Without a web presence, you have a 0% chance of connecting with local consumers performing online searches.
Having a website isn’t enough. How do people find it? How do you drive traffic to it? Are you satisfied with your current web presence? Search optimization companies are far too expensive for most local businesses!
Local Search provides a new opportunity. It’s been documented that 71% of all American adults use the Internet and that 91% of all Internet users use a search engine to find information. Over HALF of all purchases are preceded by an Internet search, and 30% of those search queries include a city, state, or zip code. There are 2.6 billion local searches a month! The best part is, you don’t actually need a website! (although having one definitely helps)
How does one take advantage of the opportunity? By being known — how does one get known? Marketing and promotion. Without promotion something terrible happens…nothing.
Let BSD Systems help you utilize the Internet by creating an effective and targeted online marketing strategy that will allow you to create your web presence, get new customers, grow your business, and prosper!
Call 623-252-9199 to find out more!